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Determinants influencing the purchase of energy drink.
| Determinant | Girls (%) | Boys (%) | Total (%) |
|---|---|---|---|
| Price | 27.3 | 36.3 | 32.5 * |
| Amount | 6.7 | 13.6 | 10.3 * |
| Flavour | 69.8 | 53.7 | 63.4 * |
| Effect | 21.1 | 25.1 | 23.6 |
| Package | 6.8 | 4.9 | 6.0 |
| Advertisement | 4.4 | 4.9 | 4.8 |
| Fashion | 2.7 | 2.9 | 2.9 |
| Availability | 7.8 | 7.7 | 7.8 |
n = 1756 (girls = 900; boys = 856), * p < 0.05.
