Table 6.

Relationship between familiarity and reluctance to purchase adjusted by age, gender and risk perception for public opinion only (yes versus no, where yes is the event category)

Label	Familiarity	Crude odds ratio	99 % LCI	99 % UCI	Adjusted odds ratio	99 % LCI	99 % UCI
Food Ref: ‘Yes’	No familiarity	1 (Ref)			1 (Ref)
	Some familiarity	0.67	0.40	1.13	0.91	0.47	1.76
	Moderate familiarity	0.71	0.41	1.21	1.48	0.73	2.99
Sunscreen Ref: ‘Yes’	No familiarity	1 (Ref)			1 (Ref)
	Some familiarity	0.79	0.50	1.24	1.28	0.70	2.36
	Moderate familiarity	0.67	0.42	1.08	1.27	0.69	2.35
Off the shelf medicines Ref: ‘Yes’	No familiarity	1 (Ref)^			1 (Ref)
	Some familiarity	0.58	0.36	0.91	0.86	0.49	1.51
	Moderate familiarity	0.61	0.38	0.99	1.18	0.64	2.16
Pesticides Ref: ‘Yes’	No familiarity	1 (Ref)			1 (Ref)
	Some familiarity	0.65	0.41	1.02	0.98	0.54	1.78
	Moderate familiarity	0.67	0.42	1.07	1.12	0.59	2.11
Tennis racquets/computers Ref: ‘Yes’	No familiarity	1 (Ref)^			1 (Ref)
	Some familiarity	0.49	0.30	0.79	0.60	0.31	1.18
	Moderate familiarity	0.35	0.21	0.58	0.54	0.25	1.16

^ Indicates that the overall familiarity factor is significant (P ≤ 0.01)