Table 1. Characteristics of 823 Participants by Menu Type.
| No Label (n = 189) | Calorie Label (n = 209) | Calories + Minutes (n = 213) | Calories + Miles (n = 212) | |
|---|---|---|---|---|
| Age a | 38 (9.7) | 38 (10) | 39 (10) | 39 (9.6) |
| Last Fast Food Meal (%) | ||||
| Less than 1 week ago | 79 | 77 | 80 | 74 |
| Between 1–2 weeks ago | 17 | 19 | 14 | 19 |
| About a month ago | 4 | 4 | 6 | 7 |
| BMI (kg/m2) a | 26 (7.1) | 28 (7.9) | 28 (7.9) | 28 (8.4) |
| Sex (%) | ||||
| Male | 23 | 28 | 34 | 24 |
| Female | 77 | 72 | 66 | 76 |
| Education b (%) | ||||
| High School | 19 | 25 | 22 | 17 |
| At least some college | 64 | 61 | 61 | 70 |
| Graduate Degree | 17 | 14 | 17 | 13 |
| Total Annual Household Income c (%) | ||||
| Less than $35,000 | 23 | 25 | 24 | 29 |
| $35–75,000 | 41 | 39 | 45 | 36 |
| More than $75,000 | 33 | 32 | 29 | 32 |
| Geographic Setting (%) | ||||
| Rural | 15 | 19 | 17 | 19 |
| Small Town | 9 | 11 | 14 | 14 |
| Suburban | 44 | 49 | 46 | 46 |
| Urban | 29 | 20 | 22 | 21 |
| Unsure | 3 | 1 | 2 | 0 |
| Fast Food a Splurge? (%) | ||||
| Agree | 63 | 65 | 64 | 72 |
| Disagree | 25 | 25 | 26 | 18 |
| Unsure | 12 | 10 | 10 | 10 |
| Consider “Healthiness” of Fast Food Items (%) | ||||
| Agree | 60 | 59 | 50 | 58 |
| Disagree | 33 | 28 | 39 | 33 |
| Unsure | 7 | 13 | 11 | 9 |
| Currently Trying to Lose Weight? (%) | ||||
| Agree | 53 | 55 | 57 | 63 |
| Disagree | 42 | 39 | 37 | 32 |
| Unsure | 5 | 6 | 6 | 5 |
| Race/Ethnicity d (%) | ||||
| Black | 13 | 13 | 8 | 7 |
| White | 64 | 73 | 73 | 75 |
| Hispanic | 10 | 7 | 10 | 7 |
| Other | 13 | 7 | 8 | 11 |
| Geographic Region (%) | ||||
| West | 24 | 23 | 26 | 25 |
| Midwest | 15 | 22 | 24 | 25 |
| South | 40 | 39 | 34 | 32 |
| Northeast | 21 | 16 | 16 | 18 |
| Health Literacy e (%) | ||||
| Adequate | 49 | 56 | 59 | 56 |
| Inadequate | 51 | 44 | 41 | 44 |
aMean (SD)
bOne participant selected “prefer not to answer”
c22 participants selected “prefer not to answer” or “do not know”
d6 participants selected “prefer not to answer”
eAdequate health literacy defined as a score of ≥4 on Pfizer’s Newest Vital Sign