Fig 2. Bland-Altman plots assessing the validity of the ABAI-a v. the ABAI for recall, recognition and total brand awareness (with and without one outlier) among children (n 30) aged 7–11 yrs, Illawarra, Australia, July-Aug 2014.

Plots show the mean difference (centre horizontal lines), and the 95% limits of agreement (dotted lines) for: (a) brand recall, (b) brand recognition, (c) total brand awareness (with outlier), (d) total brand awareness (outlier removed).