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. 2015 Jul 29;10(7):e0133972. doi: 10.1371/journal.pone.0133972

Table 1. Mean score of responses for the brand recall, brand recognition and total brand awareness for each age category.

Age (Years) Recall Mean (SD) Recognition Mean (SD) ʈ Total Brand Awareness Mean (SD)
7 (n = 21) 10.7 (5.4) 9.8 (2.3) 20.3 (7.0)
8 (n = 14) 12.6 (4.7) 10.1 (1.6) 22.8 (6.0)
9 (n = 11) 14.5 (5.9) 10.9 (3.0) 25.5 (8.8)
10 (n = 11) 19.9 (1.5) 12.8 (2.0) 32.7 (6.4)
11 (n = 3) 22.7 (2.5) 13.7 (1.0) 36.3 (3.5)
Total (60) 14.2 (6.3) 10.8 (2.5) 25.0 (8.4)

Average scores for the brand naming task (1 point for each correct answer), maximum score 30

ʈ Average scores for the brand-product association task (0.5 point for each correct answer), maximum score 15