Table 1. Mean score of responses for the brand recall, brand recognition and total brand awareness for each age category.
Age (Years) | Recall Mean (SD) ♦ | Recognition Mean (SD) ʈ | Total Brand Awareness Mean (SD) |
---|---|---|---|
7 (n = 21) | 10.7 (5.4) | 9.8 (2.3) | 20.3 (7.0) |
8 (n = 14) | 12.6 (4.7) | 10.1 (1.6) | 22.8 (6.0) |
9 (n = 11) | 14.5 (5.9) | 10.9 (3.0) | 25.5 (8.8) |
10 (n = 11) | 19.9 (1.5) | 12.8 (2.0) | 32.7 (6.4) |
11 (n = 3) | 22.7 (2.5) | 13.7 (1.0) | 36.3 (3.5) |
Total (60) | 14.2 (6.3) | 10.8 (2.5) | 25.0 (8.4) |
♦Average scores for the brand naming task (1 point for each correct answer), maximum score 30
ʈ Average scores for the brand-product association task (0.5 point for each correct answer), maximum score 15