Table 4. Consistency between responses for the ABAI and ABAI-a.

Measure	Difference ABAI-a—ABAI Mean (SD)	95% LOA ŧ	% difference ʈ
Recall	0.57 (3.96)	-7.20–8.34	4.17%
Recognition	0.38 (2.174)	-3.95–4.57	2.90%
Total Brand Awareness	1.34 (6.19)	-10.78–3.47	5.62%
Total Brand Awareness (without outlier)	0.75 (5.36)	-9.76–11.26	3.09%

LOA—Limits of agreement; ABAI—Australian Food Brand Awareness

^ŧMean difference ± 1.96 × SD of difference

^ʈ(ABAI-a Mean—ABAI Mean/ABAI Mean)*100

p < 0.05*; p < 0.01**