Table 5. Test-retest reliability of the ABAI (n = 27).
Measure | First ABAI Mean (SD) | Second ABAI Mean (SD) | ICC (p value) |
---|---|---|---|
Total Recall | 15.4 (7.03) | 17.6 (6.90) | 0.941 (p < 0.01) |
Total Recognition | 11.1 (2.35) | 12.0 (2.20) | 0.831 (p < 0.01) |
Total Brand Awareness | 26.5 (9.16) | 29.6 (8.57) | 0.927 (p < 0.01) |