Table 2.

Electronic direct-to-consumer advertising (eDTCA) on company-run social media pages.^a

Content				Facebook	Twitter	YouTube	Total
Main posts, n				200	340	200	740
	eDTCA, n (%)
		Help-seeking		59 (29.5)b	149 (43.8)	93 (46.5)c	301 (40.7)
		Drug product claims		0 (0)	8 (2.4)	4 (2.0)	12 (1.6)
			Benefits onlyd	0 (0)	5 (63)	3 (75)	8 (67)
			Risks onlyd	0 (0)	0 (0)	0 (0.0)	0 (0)
			Benefits and risksd	0 (0)	3 (38)	1 (25)	4 (33)
		Reminder		1 (0.5)	0 (0)	0 (0)	1 (0.1)
User-generated comments, n				225	69	54	348
	eDTCA, n (%)
		Help-seeking		15 (6.7)	12 (17)c	3 (6)	30 (8.6)
		Drug product claims		4 (1.8)	0 (0)	0 (0)	4 (1.1)
			Benefits onlye	2 (50)	0 (0)	0 (0)	2 (50)
			Risks onlye	2 (50)	0 (0)	0 (0)	2 (50)
			Benefits and riskse	0 (0)	0 (0)	0 (0)	0 (0)
		Reminder		2 (0.9)	0 (0)	0 (0)	2 (0.6)

^a Percentages in table based on column N, except where noted.

^b Statistically underrepresented in sample.

^c Statistically overrepresented in sample.

^d Percentages based on drug product claim posts only (n=12).

^e Percentages based on drug product claim comments only (n=4).