Table 2.
Total enquiries, eligible and randomized, and cost (AUD $) per recruitment strategy for the TXT2BFiT study.
| Modality | Recruitment strategy | Total enquiries, n (%) | Total eligible, n (% per enquiry) |
Total randomized, n (% per eligible) | Total costa, AUDb $ |
Cost per participant randomizedc, AUD $ |
| All modalities | All recruitment methods | 1181 (100) | 390 (33.02) | 250 (64.1) | 34,638.96 | 138.56 |
| General practice | General practice letter | 131 (11.09) | 74 (56.5) | 68 (92) | 9827.22 | 144.52 |
| Electronic media |
|
|
|
|
|
|
|
|
All electronic media | 335 (28.37) | 118 (35.2) | 68 (57.6) | 2498.06 | 36.74 |
| Facebook advertisement | 13 (1.10) | 10 (77) | 2 (20) | 1890.66 | 945.33 | |
| Google advertisement | 4 (0.34) | 3 (75) | 1 (33) | 571.45 | 571.45 | |
| Gumtree advertisement | 50 (4.23) | 10 (20) | 3 (30) | 35.95 | 11.98 | |
| Social media (Facebook) | 7 (0.59) | 7 (100) | 3 (43) | No cost | N/Ad | |
| University e-newsletter |
76 (6.44) | 43 (57) | 23 (53) | No cost | N/A | |
| University Web home page |
164 (13.89) | 35 (21.3) | 28 (80) | No cost | N/A | |
| University research volunteer page | 21 (1.78) | 10 (48) | 8 (80) | No cost | N/A | |
| Print media |
|
|
|
|
|
|
|
|
All print media | 410 (34.72) | 180 (43.9) | 105 (58.3) | 22,313.68 | 212.51 |
| Advertising poster | 109 (9.23) | 48 (44.0) | 29 (60) | No cost | N/A | |
| Brochures | 135 (11.43) | 67 (49.6) | 41 (61) | 13,631.01 | 332.46 | |
| Commuter newspaper advertisements | 163 (13.80) | 63 (38.7) | 34 (54) | 6875.00 | 202.21 | |
| Local newspaper advertisements | 0 (0) | 0 (0) | 0 (0) | 1067.67 | No one randomized | |
| University students' magazines | 3 (0.25) | 2 (67) | 1 (50) | 740.00 | 740.00 | |
| Word of mouth | Friend/family | 30 (2.54) | 8 (27) | 5 (63) | No cost | N/A |
| Other | Unknown | 275 (23.29) | 10 (3.6) | 4 (40) | N/A | N/A |
aResearch staff costs were not included.
bAustralian Dollar (AUD).
cAll randomized participants had a AUD $55 general practitioner visit paid for that was not included in this analysis.
dNot applicable (N/A).