Table 3.

Facebook TXT2BFiT advertisement data for website clicks on right-hand column advertisements on desktop computers over 4 days in 2013 and over 18 days in 2014^a.

Advertisement data	Year and duration
	2013						2014
	2 days, n, %, or AUDb$		1 day, n, %, or AUD $		1 day, n, %, or AUD $		18 days, n, %, or AUD $
Reach, n	72,979	119,661	42,310	79,731	48,525	86,086	503,715
Frequencyc, n	3.16	4.39	2.96	4.28	3.27	4.91	10
Impressions, n	230,500	525,364	125,127	341,109	158,684	422,880	5,196,868
Clicks, n	46	143	34	93	28	108	1061
Unique clicks, n	45	132	34	91	27	105	0
CTRd, %	0.02	0.03	0.03	0.03	0.02	0.03	0.02
uCTRe, %	0.06	0.11	0.08	0.11	0.06	0.12	0.21
Spent, AUD $	51.68	148.32	27.03	72.97	21.89	78.11	1490.70
CPMf ,AUD $	0.22	0.28	0.22	0.21	0.14	0.18	0.29
Cost per 1000 people reached, AUD $	0.71	1.24	0.64	0.92	0.45	0.91	N/Ag
CPCh, AUD $	1.12	1.04	0.80	0.78	0.78	0.72	1.40
Cost per unique click, AUD $	1.15	1.12	0.80	0.80	0.81	0.74	N/A
Actions, n	47	144	35	93	29	111	N/A
People taking action, n	72,979	119,661	42,310	79,731	48,525	86,086	N/A

^aDownloaded from Facebook Ads Reporting.

^bAustralian Dollar (AUD).

^cFrequency is the average number of times the advertisement was served to each person.

^dClick-through rate (CTR).

^eUnique click-through rate (uCTR).

^fCost per 1000 impressions (CPM).

^gNot applicable (N/A).

^hCost per click (CPC).