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. 2015 Jun 5;4(2):e66. doi: 10.2196/resprot.4268

Table 5.

Google TXT2BFiT advertisement data for top-of-page and side-advertisement text over 7 days in 2013a.

Advertisement data Year 2013
Duration, days 7
Clicks, n 601
Impressions, n 605,054
CTRb, % 0.10
CPCc, AUDd$ 0.97
Cost, AUD $ 581.95
Average position, rank 2.3

aDownloaded from Google Ads Reporting.

bClick-through rate (CTR).

cCost per click (CPC).

dAustralian Dollar (AUD).