Table 6.

Excerpt of results from pilot testing interactive mock-ups with parents.

Theme	Sub-theme	Ua codes	UXb codes	Example quote
App feature	Portion guide	Easy to remember how to use (+)c, easy to learn (+),	Satisfying (+), helpful (+)	I think the bit with the hands and the portion sizes, I think that’s really really good as it’s so difficult to know what a portion size is and very easy to use (Parent, focus group 9)
Gamification	Competition against other families	Safe to use (-)d	Motivating (-)	Not too sure about that one as my son has a real complex about his weight so I think it would be tough on him to see other people and might get ‘oh well they are doing better than me’, do you know what I mean? It’s like a confidence thing (Parent, focus group 8)
App positioning	Healthy eating app		Emotionally fulfilling (+), satisfying (+)	I like the idea that it’s about healthy eating, you know, not weight control, I like the name as well (Parent, focus group 9)

^aU: usability

^bUX: user-experience

^cPositively viewed (+)

^dNegatively viewed (-)