Table 1.

Illustrative headlines universally liked by participants

“Jake works full time, plays games with his mates, and finds time for his nebs”

“Jane works hard, plays hard … and she does her nebs”

“A matter of life and breath, using nebs … allows both”

“Wish you were here? Nebs could get you where you want to be”

Note: All these headlines indicated how adherence could impact people’s lives.