Table 2.

Participant Reactions to Warning Labels at Each Follow-Up

	Graphic labels			Text-only labels
	Day 2 (n = 185)	Day 4 (n = 184)	Day 6 (n = 183)	Day 2 (n = 17)	Day 4 (n = 17)	Day 6 (n = 17)
Exposure to warning labels
Number of packs used since enrolled	M = 2.1 (SD = 1.3)	M = 3.6 (SD = 2.1)	M = 5.0 (SD = 3.0)	M = 2.0 (SD = 0.8)	M = 3.1 (SD = 1.9)	M = 4.7 (SD = 2.7)
100% compliance putting stickers on packs	169 (91%)	155 (84%)	129 (70%)	15 (88%)	15 (88%)	14 (82%)
Ever did not use label or tore it off (%yes)	4 (2%)	5 (2.7%)	3 (1.6%)	1 (5.9%)	1 (5.9%)	1 (5.9%)
Tried to cover label up—none of the time	151 (82%)	156 (85%)	158 (86%)	15 (88%)	15 (88%)	15 (88%)
Kept label out of sight— none of the time	123 (66%)	134 (73%)	136 (74%)	12 (71%)	13 (77%)	12 (71%)
Used a case or cover to hide label (%yes)	1 (1%)	1 (1%)	1 (1%)	2 (12%)	3 (18%)	3 (18%)
Attention to warning labels
Looked at label when opened pack—most/all of the time	121 (65%)	117 (64%)	121 (67%)	2 (12%)	8 (47%)	8 (47%)
Self-report: recalled what label was about	176 (95%)	182 (99%)	182 (99.5%)	17 (100%)	17 (100%)	17 (100%)
Coded: any correct recall	158 (85%)	164 (89%)	163 (89%)	7 (41%)	8 (47%)	8 (47%)
Correct recall for message	66 (36%)	66 (36%)	65 (36%)	7 (41%)	8 (47%)	8 (47%)
Correct recall for graphic image	130 (70%)	125 (68%)	132 (72%)
Correct recall for both image and message	38 (21%)	27 (15%)	34 (19%)
Reactions to warning labels
Label made you think about health risks of smoking (%yes)	146 (79%)	151 (83%)	158 (86%)	10 (59%)	11 (65%)	10 (59%)
Label made you think about quitting (%yes)	130 (71%)	136 (75%)	133 (73%)	8 (47%)	10 (59%)	11 (65%)
Label made you think twice about smoking (%yes)	132 (71%)	131 (71%)	128 (70%)	12 (71%)	12 (71%)	11 (65%)
Label ever stopped you from smoking (%yes)	57 (31%)	65 (36%)	70 (38%)	6 (35%)	6 (35%)	8 (47%)
Label made you want to smoke more (%yes)	3 (2%)	2 (1%)	5 (3%)	0 (0%)	1 (6%)	1 (6%)

Note. Totals (n) may not equal 100 due to missing data. Percentages are based on the column N.