Table 2.
Study | Experiment | Group | Simulated vote before Web research | χ2 | Simulated vote after Web research | χ2 | VMP | ||
Gillard | Abbott | Gillard | Abbott | ||||||
1 | 1 | 1 | 8 | 26 | 5.409 | 22 | 12 | 8.870* | 48.4%** |
2 | 11 | 23 | 10 | 24 | |||||
3 | 17 | 17 | 14 | 20 | |||||
2 | 1 | 16 | 18 | 2.197 | 27 | 7 | 14.274*** | 63.3%*** | |
2 | 20 | 14 | 12 | 22 | |||||
3 | 14 | 20 | 22 | 12 | |||||
3 | 1 | 17 | 17 | 2.199 | 22 | 12 | 3.845 | 36.7%* | |
2 | 21 | 13 | 15 | 19 | |||||
3 | 15 | 19 | 15 | 19 | |||||
2 | 4 | 1 | 317 | 383 | 1.047 | 489 | 211 | 196.280*** | 37.1%*** |
2 | 316 | 384 | 228 | 472 | |||||
3 | 333 | 367 | 377 | 323 |
McNemar's test was conducted to assess VMP significance. VMP, percent increase in subjects in the bias groups combined who said that they would vote for the favored candidate.
P < 0.05; **P < 0.01; and ***P < 0.001: Pearson χ2 tests were conducted among all three groups.