Table 4.
Postsearch shifts in voting preferences for study 3
| Candidate | Rating | χ2 | Mean (SE) | ||
| Gandhi bias | Kejriwal bias | Modi bias | |||
| Gandhi | Impression | 3.61 | −0.16 (0.06) | −0.21 (0.06) | −0.30 (0.06) |
| Trust | 21.19*** | 0.14 (0.06) | −0.04 (0.07) | −0.20 (0.06) | |
| Like | 12.99** | −0.09 (0.07) | −0.17 (0.06) | −0.34 (0.06) | |
| Voting likelihood | 10.79** | 0.16 (0.07) | −0.04 (0.07) | −0.18 (0.07) | |
| Kejriwal | Impression | 17.75*** | −0.30 (0.06) | −0.11 (0.06) | −0.39 (0.05) |
| Trust | 26.69*** | −0.17 (0.07) | 0.15 (0.06) | −0.16 (0.06) | |
| Like | 24.74*** | −0.31 (0.06) | 0.05 (0.06) | −0.23 (0.06) | |
| Voting likelihood | 13.22** | −0.03 (0.06) | 0.17 (0.07) | −0.12 (0.06) | |
| Modi | Impression | 24.98*** | −0.22 (0.06) | −0.21 (0.06) | 0.12 (0.05) |
| Trust | 18.78*** | −0.04 (0.06) | −0.10 (0.06) | 0.23 (0.06) | |
| Like | 16.89*** | −0.16 (0.05) | −0.09 (0.06) | 0.19 (0.06) | |
| Voting likelihood | 31.07*** | −0.07 (0.07) | −0.10 (0.06) | 0.33 (0.06) | |
**
P < 0.01 and ***P < 0.001: for each rating, a Kruskal–Wallis χ2 test was used to assess significance of group differences.