Table 5.
Group | Simulated vote before Web research | χ2 | Simulated vote after Web research | χ2 | VMP | ||||
Gandhi | Kejriwal | Modi | Gandhi | Kejriwal | Modi | ||||
1 | 115 | 164 | 430 | 3.070 | 144 | 152 | 413 | 16.935** | 10.6%*** |
2 | 112 | 183 | 393 | 113 | 199 | 376 | |||
3 | 127 | 196 | 430 | 117 | 174 | 462 |
McNemar's test was conducted to assess VMP significance. VMP, percent increase in subjects in the bias groups combined who said that they would vote for the favored candidate.
**P < 0.01; and ***P < 0.001: Pearson χ2 tests were conducted among all three groups.