Table 4.

Study 2: Regression results for perceived consequences of fast food

	Unstandardized Regression Coefficients (Standard Errors)

	Positive perceptions	Negative perceptions

(Constant)	2.799 (.241)^**	2.925 (.285)^**
Fast-food experience	.229 (.028)^**	−.018 (.033)
TV viewing^a	.101 (.012)^**	−.016 (.014)
Fast-food experience × TV viewing	−.002 (.009)	.020 (.011)^*
Gender (1 = Male/0)	−.008 (.065)	.266 (.076)^**
Year of birth	.015 (.035)	.021 (.042)
Ethnicity (1 = White/0)	−.169 (.128)	.178 (.151)
Ethnicity (1 = Black/0)	.101 (.143)	−.094 (.168)
Ethnicity (1 = Hispanic/0)	−.059 (.128)	.129 (.151)
Ethnicity (1 = Asian/0)	−.093 (.167)	.159 (.197)
Ethnicity (1 = Native American/0)	.155 (.229)	−.234 (.270)
Ethnicity (1 = Pacific-Islander/0)	−.439 (.426)	.633 (.502)
Ethnicity (1 = Other/0)	−.184 (.300)	.187 (.354)
Subjective SES	.012 (.016)	−.009 (.019)
# Fast-food restaurants/1,000	−.072 (.195)	.321 (.223)
Fast-food expenditures per capita	.000 (.000)	.000 (.000)
Urbanization index	2.655 (2.147)	−3.055 (2.533)

Adjusted R²	.176	.015

^**

p ≤ .01,

p ≤ .05.