Table 2. Health Equity Factors That Urban and Rural Community Members Found Important, by Strategy, North Carolina Community Transformation Grant Project, 2014.

Health Equity Factora	Farmers Markets	Shared Use	Smoke-Free Multiunit Housing
Awareness	X	X	X
Convenience	X	X
Cost	X
Perceived norms			X
Quality	X	X
Safety		X	X
Values	X		X

^a An “X” denotes that the factor emerged as a key theme among participants for the specified strategy.