Table 5.

The participants in Condition C were the one’s who reported being most familiar with the song, and most interested in music generally.

Condition	A	C	D
Do you know this song?
% No	98	90	96
How much are you interested in music?
Mean	4.7	5.25	4.9
How much do you think this song matches the chocolate’s taste?
Mean	4.8	4.9	4.7
Match the song with one of the options:
% Latin America	68	77	71
How much do you like this song?
Mean	4.5	4.8	4.8

The participants in condition C were also the ones with the highest ratings when matching the song with the chocolate’s taste, and the ones that matched Latin America as the song’s most suitable context. Therefore, a stronger connection between the participants and the sonic stimuli may further be expected to improve the matching process. These results suggest that the participants in Condition C were the ones who were most familiar with the song and that they were also the ones performing a more accurate matching.