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. 2015 Jun 1;28(3):219–228. doi: 10.1089/jamp.2014.1142

FIG. 2.

FIG. 2.

Choice utility values derived for patients (with number of doses each day). Positive choice utility value for a given attribute level indicates a more desirable attribute, whereas a negative utility value of the attribute level indicates a less desirable attribute. For each attribute, the larger the spread from the highest to lowest utility values, the higher that attribute's importance.