Table 2.
E-cigarette displays and shop fascia advertising, 12-month comparison
| Wave 1 (n=96) | Wave 2 (n=96) | |
|---|---|---|
| Internal e-cigarette displays | ||
| Number of outlets with purpose-designed displays* | 20 (21%) | 47 (49%) |
| Display unit type | ||
| Tower | 7 (7%) | 29 (30%) |
| Tray | 1 (1%) | 19 (20%) |
| Hanger | 5 (5%) | 3 (3%) |
| Other | 0 (0%) | 2 (2%) |
| Unspecified | 7 (7%) | 0 (0%) |
| Brand | ||
| Elites | 9 (9%) | 21 (22%) |
| Nicolites | 8 (8%) | 22 (23%) |
| SkyCig | 0 (0%) | 14 (15%) |
| OK | 0 (0%) | 11 (11%) |
| 10 Motives | 1 (1%) | 17 (18%) |
| Njoy | 0 (0%) | 12 (13%) |
| VIP | 0 (0%) | 5 (5%) |
| Vype | 0 (0%) | 4 (4%) |
| Vivid | 0 (0%) | 3 (3%) |
| Multicig | 0 (0%) | 3 (3%) |
| Diamond Mist | 0 (0%) | 2 (2%) |
| Impulse | 1 (1%) | 2 (2%) |
| i-Breathe | 0 (0%) | 2 (2%) |
| Collins | 0 (0%) | 2 (2%) |
| Bull | 0 (0%) | 2 (2%) |
| Unspecified | 1 (1%) | 0 (0%) |
| Mean number of brands displayed† | 0.21 | 1.50 |
| SD | 0.41 | 1.31 |
| External advertising for e-cigarette brands | ||
| Number of outlets with any e-cigarette ads on shop fascia‡ | 10 (10%) | 10 (10%) |
| Brand advertised | ||
| Elites | 8 (8%) | 3 (3%) |
| SkyCig | 1 (1%) | 3 (3%) |
| VIP | 0 (0%) | 2 (2%) |
| OK | 0 (0%) | 2 (2%) |
| A-cigarettes | 1 (1%) | 1 (1%) |
| E-liquid | 0 (0%) | 1 (1%) |
| Collins | 0 (0%) | 1 (1%) |
| Diamond Mist | 0 (0%) | 1 (1%) |
| Starlite | 0 (0%) | 1 (1%) |
| Number of e-cigarette ads on shop fascia | ||
| None | 86 (90%) | 86 (90%) |
| One brand | 10 (10%) | 4 (4%) |
| Two brands | 0 (0%) | 4 (4%) |
| Three brands | 0 (0%) | 1 (1%) |
| Four brands | 0 (0%) | 1 (1%) |
| Mean§ | 0.10 | 0.2 |
| SD | 0.31 | 0.66 |
*McNemar test for differences waves 1–2: p<0.001.
†Paired t test for differences waves 1–2: p<0.001.
‡McNemar test for differences waves 1–2: not significant, p>0.99.
§Paired t test for differences waves 1–2: not significant, p=0.161.