Table 3. Coding results.
| % | (n) | ||
|---|---|---|---|
| Themes | N = 4,969 | ||
| Discussing case | 49 | (2,439) | |
| Distributing news | 18 | (889) | |
| Expressing general opinion | 14 | (698) | |
| Sharing experience | 9 | (440) | |
| Providing resources | 8 | (405) | |
| Promoting literacy | 2 | (98) | |
| General attitudes | N = 4,969 | ||
| Neutral | 26 | (1,299) | |
| Supportive | 23 | (1,132) | |
| Unpleasant | 16 | (778) | |
| Stigmatising | 35 | (1,760) | |
| Deceitful | 22 | (388) | |
| Pathetic | 16 | (287) | |
| Stupid | 15 | (268) | |
| Shallow | 9 | (166) | |
| Immoral | 9 | (151) | |
| Embarrassing | 8 | (142) | |
| Selfish | 6 | (109) | |
| Strange | 6 | (101) | |
| Weak | 4 | (63) | |
| Vengeful | 3 | (57) | |
| Glorified/normalised | 2 | (28) | |
| Perceived motivations | N = 480 | ||
| Seeking attention | 57 | (275) | |
| Threatening | 13 | (60) | |
| Seeking help/support | 12 | (59) | |
| Escaping | 10 | (48) | |
| Suffering from mental illness | 8 | (38) | |
| Desired responses | N = 394 | ||
| Negative–not saving | 37 | (146) | |
| Negative–encouraging suicide | 28 | (111) | |
| Saving and supporting | 18 | (72) | |
| Saving but separating | 10 | (38) | |
| Saving but punishing | 7 | (27) | |
| Negative desired responses AND stigmatising | N = 147 | ||
| Deceitful | 29 | (43) | |
| Pathetic | 26 | (38) | |
| Embarrassing | 12 | (17) | |
| Immoral | 10 | (14) | |
| Shallow | 5 | (7) | |
| Vengeful | 5 | (7) | |
| Selfish | 5 | (7) | |
| Glorified/normalised | 4 | (6) | |
| Stupid | 3 | (4) | |
| Strange | 2 | (3) | |
| Weak | 1 | (1) | |
| Negative desired responses AND perceived motivations | N = 44 | ||
| Seeking attention | 66 | (29) | |
| Threatening | 16 | (7) | |
| Seeking help/support | 9 | (4) | |
| Escaping | 5 | (2) | |
| Suffering from mental illness | 5 | (2) |