Table 2.

Perceived Effectiveness of Psychological Treatments Across Condition

		T1		T2		T3
		Mean	SD	Mean	SD	Mean	SD
Perceived PT Effectiveness	Overall	2.60	0.74	2.63	0.83	2.66	0.75
	NEU	2.69	0.75	2.71	0.75	2.70	0.72
	MED	2.54	0.77	2.58	0.88	2.67	0.70
	PT	2.55	0.71	2.54	0.79	2.52	0.83
	PT-MSE	2.63	0.72	2.73	0.88	2.78	0.73

Note: Values reflect mean responses to the following question: “Of the people who get psychotherapy for serious emotional problems, what percent do you think are helped?” (1) 0–25%, (2) 26–50%, (3) 51–75%, (4) 76–100%. T1 = prior to campaign exposure; T2 = 1 week following the final week of campaign exposure; T3 = at a 3-month follow-up evaluation; NEU = Neutral campaign; MED = Medication campaign; PT = Psychological treatment campaign; PT-MSE = Psychological treatment informing about medication side effects campaign.