Table 3.
Demographic characteristics of Tweeters
| Typical Twitter handle | |||
|---|---|---|---|
| Disclosed depression (n= 419 Twitter handles)a |
(n = 20,000 Twitter handles)b |
p | |
| Age, years | |||
| ≤16 | 22% | 16% | <.0001 |
| 17-19 | 55% | 67% | |
| 20-24 | 17% | 11% | |
| 25-29 | 2% | 3% | |
| 30-39 | 2% | 2% | |
| ≥40 | 2% | 1% | |
| Gender | |||
| Male | 24% | 42% | <.0001 |
| Female | 77% | 58% | |
| Race (U.S. only) | |||
| Caucasian | 52% | 64% | <.0001 |
| African American | 35% | 24% | |
| Hispanic | 13% | 11% | |
| Asian | 0% | 1% | |
| Income | |||
| < $10,000 | 55% | 38% | <.0001 |
| $10,000-19,999 | 31% | 43% | |
| $20,000-29,999 | 9% | 9% | |
| $30,000-39,999 | 3% | 4% | |
| $40,000-49,999 | 1% | 3% | |
| ≥ $50,000 | 1% | 2% | |
| Marital status | |||
| Single | 86% | 74% | <.0001 |
| Married | 14% | 27% | |
| Top location | |||
| United States | 75% | 95% | <.0001 |
| United Kingdom | 9% | 0% | |
| Canada | 3% | 5% | |
| Other | 13% | 0% | |
| Following on Twitter | |||
| Miley Cyrus | 28% | 12% | <.0001 |
| Justin Bieber | 23% | 6% | <.0001 |
| Katy Perry | 22% | 6% | <.0001 |
a
Excludes 206 tweets that appeared to use the terms casually or in a humorous manner, or referenced depression caused by trivial things
b
Typical Twitter user demographics are based on a random sample of 20,000 English-language Twitter handles from the U.S. and Canada.