Table 1.

Criteria to determine advertisement orientation (target audience) and displayed food categories (target food categories)

Target audience (children)	Target audience (adults)
Animation	Adults or adult celebrities
Children or child celebrities	Adult-oriented music
Pets or animals	Adult-focused voice or dialogue
Identifiable cartoon characters, mascots, promotion of fun
Child-focused music
Child-friendly voice or dialogue
English words and expressions
Children singing

Adapted from Chapman et al. 2006 [34]