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. Author manuscript; available in PMC: 2015 Sep 22.
Published in final edited form as: J Commun. 2012 Aug 27;62(5):851–868. doi: 10.1111/j.1460-2466.2012.01668.x

Table 1.

Direct Relationships Between Intentions to Screen and Predictors, Covariates, and Mediators

b (SE) Z
Constant 4.26 (3.82) 1.11
Predictor Variables
 Tailored Condition 3.92 (.93) 4.22**
 Visual Condition 1.55 (1.24) 1.25
 Tailored × Visual −4.12 (1.13) −3.63**
Covariates
 Lifetime BC Risk −.03 (.01) −2.57*
 Past Screening Behavior .02 (1.43) .01
 Time Since Last Screening −.43 (.36) −1.20
 Nested Visual Replications .09 (.33) .26
Mediator Variables
 Perceived Message Relevance 1.12 (.44) 2.57*
 Perceived Message Effectiveness .03 (.65) .05
 Perceived Message Informativeness −.41 (.52) −.78
 Perceived Message Quality −1.20 (.69) −1.74+
 Perceived Message Attractiveness −.02 (.35) −.07
 Perceived Visual Informativeness −.20 (.39) −.52
 Perceived Benefits .08 (.45) .17
 Perceived Barriers −1.23 (.66) −1.87+
 Perceived Susceptibility .67 (.35) 1.91+
 Mammography Self-Efficacy −.20 (.41) −.47

Notes. Direct relationship between intentions to screen and predictors, covariates, and mediator variables. For predictor variables, this table represents the c paths. For mediator variables, this table represents the b paths. Significant a paths are reported in text and tests of mediation are reported in Table 2. Covariates are reported to aid with interpretation and to allow readers to reconstruct the full regression model.

+

p < .10

*

p < .05

**

p < .001