Table 2.
Epilepsy Foundation awareness campaign channels and reach: 2001–2013.
| Year | Theme | Epilepsy Foundation reported outreach measures |
|---|---|---|
| 2001–2002 | Entitled to Respect | Video news release — 1,552,000 audience impressions, 54 broadcasts, 16 television stations |
| Audio news release — 2,551,400 audience impressions, 347 broadcasts, 271 radio stations | ||
| Public service radio message — 40,728,296 audience impressions, 9452 broadcasts, 127 radio stations | ||
| Online banner placements — Bolt.com: 500,000 impressions, IGN.com: 3,000,000 impressions | ||
| News stories — ReutersHealth.com: 2,600,000 impressions, Health News Digest: 1,700,000 impressions | ||
| Print placements — TeenFX Newsletter: 150,000 impressions, Wisconsin State Journal: 88,245 impressions, Pittsburgh | ||
| Post-Gazette: 243,410 impressions, Detroit News: 298,221 impressions, Dayton Daily News: 152,300 impressions, Knoxville News Sentinel: 124,421 impressions | ||
| Educational brochures distributed — 90,000 | ||
| Posters distributed — 10,700 | ||
| 2002–2003 | Entitled to Respect | Public service radio and video messages — 128 million impressions, 200+ radio stations |
| Print placements — 97 community newspapers, over 1.7 million impressions | ||
| Audio news release — ~900 broadcasts, over 5 million listeners | ||
| Celebrity public service radio messages — over 48,000 broadcasts, over 101 million listeners | ||
| Online media outreach — ~6 million impressions | ||
| 2003–2004 | Entitled to Respect/Get the Word Out | Celebrity public service radio messages — over 16,000 broadcasts |
| Print, broadcast, and online media impressions — over 175 million | ||
| Get the Word Out contest — ~500 entries | ||
| 2004–2005 | Get the Word Out | Print, broadcast, and online media impressions — over 59 million |
| Celebrity public service radio messages — distributed to over 2000 radio stations | ||
| Celebrity video public service messages — aired in over 10,000 beauty salons | ||
| Print materials — over 20,000 pieces | ||
| Telephone precampaign and postcampaign survey of African-Americans — 37% of postcampaign respondents versus 15% of precampaign respondents indicated that they had heard, read, or seen anything recently about epilepsy | ||
| 2005–2006 | Epilepsy: It’s More Common Than You Think | Radio messages — more than 13,000 times, more than 210 Spanish-language radio stations |
| Print placements — 97 Spanish-speaking and bilingual newspapers | ||
| “Prevenir es Salud” radio program series — interviews with doctors, people with epilepsy, and providers | ||
| Print materials — to 5000 attendees at the National Association of Hispanic Journalists annual conference, distributed to attendees of the National Council of La Raza | ||
| 2006–2007 | Not Another Moment Lost to Seizures | Public service radio messages — more than 9030 times; to more than 210 Spanish-language radio stations |
| Hispanic conference/forum/expo exhibits and trainings — 6 locations, ~170 people trained, ~7500 attendees | ||
| Print placements — 97 Spanish-speaking and bilingual newspapers | ||
| 2007–2008 | Not Another Moment Lost to Seizures, Know the Difference | Community Health Workers — Promotores curriculum — more than 1800 people trained |
| Public service radio messages — to 245 radio stations | ||
| Print placements — over 100 Hispanic newspapers | ||
| Print material distribution — 10,000 conference attendees | ||
| 2008–2009 | No More Seizures, Know the Difference | Public service radio messages — 16 national broadcasts, over 19 million impressions |
| Online banner placements — over 1.5 million impressions | ||
| Community Health Workers — Promotores curriculum — more than 10,000 people trained | ||
| Spanish-language telephone line — 785 incoming calls | ||
| Heart & Soul magazine ads — circulation of 300,000, readership of more than 1.5 million | ||
| Community presentations/trainings — over 1000 participants | ||
| 2009–2010 | Know the Difference | Public service radio messages — 19.5 million impressions |
| Online banner placements — click-through rate of 0.19% to the EF Spanish website | ||
| Spanish-language telephone line — over 1100 incoming calls | ||
| Heart & Soul magazine ads — circulation of 300,000, readership of more than 1.5 million | ||
| Radio PSA (Donnie Simpson) — 266 airings, total audience of approximately 1.5 million | ||
| 2010–2011 | Get Seizure Smart, Know the Difference | Online media outreach — more than 2.25 million copies of a Get Seizure Smart quiz distributed through the campaign site |
| 2011–2012 | Get Seizure Smart | Print ads — contributed to a 50% increase in EF website visits (752,044 overall views) over two months |
| 2012–2013 | 26 Days of Epilepsy Awareness and Action | Online media outreach — 4250 page views (www.1in26.org), 1766 page views (Asian-American landing page), total of more than 3 million reached, including more than 1.9 million Asian-Americans |
| Thunderclap media coordination — postings on Facebook walls and Twitter feeds of 457 people, generated a combined reach of more than 250,000 people |