Table 5.
Path coefficients of service attribute levels
| Service attribute | Construct | |||
|---|---|---|---|---|
| Ability of service provider | Benevolence of service provider | Integrity of service provider | Information Intrusiveness | |
| Personal information | ||||
| Phenotype (compared to lifestyle) | 0.016 | 0.003 | 0.006 | 0.044* |
| DNA (compared to lifestyle) | −0.035 | −0.064** | −0.085*** | 0.045* |
| Phenotype × DNA (compared to lifestyle) | 0.006 | −0.049* | −0.056* | 0.080*** |
| Service provider | ||||
| Fitness club (compared to consultancy) | −0.005 | 0.068** | 0.047* | −0.005 |
| Employer (compared to consultancy) | −0.031 | −0.052* | −0.011 | −0.012 |
| Communication mode | ||||
| Personal contact (compared to no personal contact) | 0.130*** | 0.109*** | 0.089*** | 0.114*** |
| Advice scope | ||||
| Nutrition + exercise (compared to nutrition only) | 0.021 | 0.053** | 0.022 | 0.015 |
| Nutrition + exercise + support group (compared to nutrition only) | −0.002 | 0.024 | 0.011 | 0.012 |
| Advice frequency | ||||
| Monthly (compared to one-off) | 0.058*** | 0.050** | 0.029 | 0.047** |
* p < 0.05; ** p < 0.01; *** p < 0.001