Table 1.
Binge drinking1 by alcoholic beverage type and category, past 30 days, Youth Alcohol Brand Survey, 2012
| Alcoholic Beverage Type, Category | Binge Prevalence, All Youth2 (95% CI) | Binge Prevalence, Product Consumers3 | Proportion of Binge Reports4 (%) | Binge Reports: Market Share Ratio5 |
|---|---|---|---|---|
| Any brand | 50.9 (45.9–55.9) | 36.5 | 100.0 | 1.00 |
| Any Beer brand | 37.8 (32.9–42.9) | 35.0 | 31.4 | 0.74 |
| Any FAB brand | 24.5 (20.2–28.8) | 36.3 | 18.6 | 1.16 |
| Any Spirits brand | 36.4 (31.4–41.4) | 38.4 | 43.8 | 1.22 |
| Any Wine brand | 10.8 (7.6–14.0) | 32.5 | 6.2 | 1.09 |
| Spirits Category | ||||
| AEDs | 4.4 (2.5–6.4) | 35.3 | 2.2 | 0.67 |
| Bourbon whiskey | 10.1 (6.9–13.4) | 50.6 | 5.6 | 1.24 |
| Brandy | 4.3 (1.9–6.6) | 65.3 | 2.4 | 2.18 |
| Cognac | 3.3 (1.5–5.2) | 36.7 | 1.6 | 2.00 |
| Cordials, Liqueurs | 3.5 (2.1–4.9) | 24.1 | 2.0 | 0.83 |
| Gin | 3.3 (2.1–4.6) | 27.5 | 1.6 | 1.60 |
| Grain alcohol | 2.4 (1.0–3.7) | 35.1 | 1.2 | 1.59 |
| Rum | 12.4 (9.1–15.8) | 42.2 | 7.6 | 1.46 |
| Scotch whiskey | 1.8(0.7–2.8) | 31.5 | 0.9 | 1.29 |
| Tequila | 10.3 (7.3–13.3) | 39.5 | 5.4 | 1.50 |
| Vodka | 18.8 (14.7–22.9) | 35.8 | 11.7 | 1.05 |
| Whiskey, other | 2.8 (1.3–4.2) | 35.6 | 1.7 | 1.21 |
| Wine Category | ||||
| Table wine | 10.3 (7.1–13.5) | 32.3 | 5.3 | 1.02 |
| Fortified wine | 1.9 (0.9–2.9) | 33.5 | 0.9 | 1.80 |
Notes:
Binge drinking (heavy episodic drinking) was defined having had 5 or more drinks (males) or 4 or more drinks (females) at least once in the past 30 days.
Percent of the entire youth sample who reported binge drinking at least once with any brand within a particular alcohol type (e.g., spirits) or category (e.g., whiskey), weighted by the number of youth who consumed each brand.
Percent of youth who consumed any brand within a particular alcohol type (e.g. spirits) or category (e.g., whiskey) who reported binge drinking, weighted by the number of youth who consumed each brand.
Each youth who reported binge drinking one or more times with a particular brand constituted a binge drinking report; youth could report binge drinking with multiple brands. The proportion of binge reports is the number of binge reports for a beverage type or category divided by the total number of binge drinking reports for the entire youth sample.
This ratio is the proportion of binge reports accounted for by a particular alcohol type (e.g., spirits) or category (e.g., whiskey) divided by its overall market share (i.e., percent of all drinks consumed) among the entire youth sample. A ratio of > 1.0 means that for a particular alcohol type or category the number of binge drinking reports is disproportionately large relative to its market share.