. Author manuscript; available in PMC: 2015 Sep 29.

Published in final edited form as: Cancer Causes Control. 2012 Feb 24;23(0 1):57–67. doi: 10.1007/s10552-012-9902-4

Table 2.

Mean overall effectiveness ratings of health warning labels (1–10 scale)

graphic file with name nihms723849t1.jpg

Superscript letters denote significant differences (at p < 0.05) for all pair-wise comparisons within each health effect. Warnings within the same set with the same superscript letter are not significantly different from one another. Bolded scores denote a significant difference (at overall p < 0.05 level) between adults and youth for that particular warning

TX, text; G-I, graphic internal; G-E, graphic external; LE-S, lived experience self; LE-O, lived experience other; T, testimonial; S, symbolic