Table 1.
Information regarding how participants learned of the study
| Source | Number of participants |
Total cost | Estimated cost per person |
|---|---|---|---|
| Newspaper | 44 | $1784 | $41 |
| Radio | 21 | $3065 | $117 |
| Word of mouth | 22 | ||
| Flyer | 13 | $388 | $30 |
| Webpage | 13 | $18 | $1 |
| Television | 12 | ||
| Free advertisement | 4 | ||
| 4 | |||
| Researcher talk | 1 | ||
| Business journal | 1 | $746 | $746 |
| SLG | 0 | $200 | |
| Can’t remember | 5 | ||
| Not recorded | 11 | ||
|
| |||
| Total | 151 | $6201 | $41 |
Note. Participants for whom the source of information was “not recorded” did not complete any or enough of the telephone interview to be asked this question.