Table 2.

Strategies mentioned by the participants of both nominal group sessions (themes and categories)

Dissemination of the results

• Presentations at conferences

• Publications (e.g. in scientific peer-reviewed journals, in professional journals, via policy channels but also (international) professional organisations, newspapers)

• Social media (e.g. websites, YouTube, Twitter)

Unique selling points

• Sales pitch (focus on facilitating factors/preconditions/user friendliness/visibility) • The impact of using unique selling point/strategy/sales pitch

Educational activities

• Integration of training activities into daily scheme

• User friendly format (e.g. e-learning modules, mass learning via YouTube, downloadable slides)

• Train the trainer

Participation of stakeholders

• Expert organisations (e.g. those responsible for implementation)

• Patients, relatives, professionals and policy makers

• Healthcare insurers and funders •Early adopters: staff in pilot services

Consideration of consequences

• Rewards (e.g. financial, certificates)

• Negative consequences (e.g. no accreditation)