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. 2014 Dec 16;4(4):e979662. doi: 10.4161/21597081.2014.979662

Table 3.

A cross tabulation of race by WTP

Are you willing to pay extra    
for fresh produce that have been What race do you consider yourself to be?  
treated using the proposed technology? Caucasian African American/Black Hispanic Other Total
  No 60.2% 32.3% 0.6% 6.8% 100.0%
  Yes 74.4% 25.6%     100.0%
  Don't Know 80.0% 20.0%     100.0%
Total 63.8% 30.5% 0.5% 5.2% 100.0%