Table 2.

Examples of ambiguous claims in drug advertisements.

1	Nitroglycerin	Claim	An optimal clinical response for improved quality of life (Qol)
		Analysis	(i) Claim did not specify the type/kind of clinical response and how it improved the quality of life (ii) No reference cited in support
2	Combination of carbonyl iron/vitamin B12/vitamin C/vitamin E/folic acid/sodium selenite/copper sulphate and zinc sulphate	Claim	Slow rate of solubilization resulting in gentle absorption
		Analysis	(i) No pharmaceutical data provided (ii) No reference mentioned in support
3	Chlorothiazide plus Telmisartan	Claim	C the difference with better partner
		Analysis	(i) Incomprehensible phrase without any reference quoted in support
4	Ivabradine	Claim	Decrease the need for hospitalizations, emergency services, and sick leaves versus usual care
		Analysis	(i) Unable to explain how the referred drug decreased the morbidity (ii) Irretrievable reference in support
5	Esomeprazole	Claim	The most prescribed proton pump inhibitor (PPI) worldwide
		Analysis	(i) Vague claim without any reference