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. 2015 Jan 28;2015:469147. doi: 10.1155/2015/469147

Table 4.

Examples of controversial claims in drug advertisements.

1 Methylcobalamin Claim Role in neuropathic pain as powerful rejuvenator, enhancing nucleic acid proteins and myelin sheath [30]
Analysis The referenced study was an experimental one in rats and not in humans

2 Cefuroxime plus clavulanic acid Claim Superior beta lactamase inhibition compared to tazobactam and sulbactam
Analysis (i) Sulbactam, tazobactam, and clavulanic acid are found to be equally efficacious against beta-lactams [30]
(ii) Efficacy regarding mentioned combination for beta lactamase inhibition not found in medical literature
(iii) No reference was quoted for the claim

3 Nebivolol Claim Decreases triglycerides and increases HDL
Analysis (i) Exact effect of nebivolol or its mechanism on lipid profile is still not known [31]
(ii) No reference quoted for the claim

4 Deflazacort Claim Minimal effect on HPA axis suppression compared to prednisolone [17]
Analysis The referenced study could not explain how and why deflazacort, a corticosteroid like prednisolone, has minimal suppression on HPA axis

5 Alendronate Claim No significant excess risk of fracture on prolonged use
Analysis (i) Risk of subtrochanteric and diaphyseal stress fractures of femur in patients taking alendronate for >5 years was increased from 13 in untreated women to 31 per 10,000 patient-years in treated women [32].
(ii) Benefit of alendronate in preventing osteoporotic fractures by 34% was seen in another study [33].
(iii) No reference cited in support