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. Author manuscript; available in PMC: 2015 Oct 2.
Published in final edited form as: Am J Health Promot. 2013 Jan-Feb;27(3 0):S36–S42. doi: 10.4278/ajhp.120113-QUAL-19

Table 3.

Frequency of Message Frames Used in Preconception Health (PCH) Materials, by Target Audience (Pregnancy Planning Status)

Planners, No. (%) Nonplanners, No. (%)
Total materials 11 (100) 17 (100)
Practicing PCH behaviors benefits the health of the woman/man. 3 (27) 9 (53)
Practicing PCH behaviors benefits the health of the baby. 10 (91) 12 (71)
Not practicing PCH behaviors threatens the health of the woman/man. 1 (9) 2 (12)
Not practicing PCH behaviors threatens the health of the baby. 2 (18) 7 (41)