. Author manuscript; available in PMC: 2016 Jun 1.

Published in final edited form as: J Commun. 2015 May 14;65(3):512–534. doi: 10.1111/jcom.12160

Table 2.

Correlation Matrices: Teaser and Full Text Data

Teaser Data	1	2	3	4	5	6	7	8	9	10	11
1. News Selections ^a	1.00
2. Efficacy Info. Present	.10^**	1.00
3. Usefulness ^Perceived	− .002	.33^***	1.00
4. Positivity ^Induced	.07^*	.36^***	.12^**	1.00
5. Positivity ^Expressed	.02	− .03	− .09^*	.28^***	1.00
6. Controversiality ^Perceived	.05	− .10^**	− .01	− .39^***	− .05	1.00
7. Evocativeness ^Induced	.11^**	.04	.13^***	.07^*	.03	.16^***	1.00
8. Evocativeness ^Expressed,^a	.09^*	.15^***	− .001	.001	− .11^**	.02	.01	1.00
9. Novelty ^Perceived	− .06⁺	.09^*	.24^***	.003	− .07^*	.29^***	.22^***	− .09^*	1.00
10. Diseases/BHC Mentioned	− .09^*	.16^***	.24^***	− .21^***	− .34^***	− .01	− .04	.08^*	.24^***	1.00
11. Hours Shown in PL ^a	.51^***	− .04	− .01	− .02	.03	.09^**	.08^*	− .03	.01	.004	1.00

Full Text Data	1	2	3	4	5	6	7	8	9	10	11
1. News Retransmissions ^a	1.00
2. Efficacy Info. Present	.19^***	1.00
3. Usefulness ^Perceived	.23^***	.28^***	1.00
4. Positivity ^Induced	.17^***	.28^***	.08^*	1.00
5. Positivity ^Expressed	.11^**	−.05	−.08^*	.30^***	1.00
6. Controversiality ^Perceived	.04	−.12^***	−.06⁺	−.42^***	−.05	1.00
7. Evocativeness ^Induced	.15^***	.03	.06⁺	.15^***	.10^**	.10^**	1.00
8. Evocativeness ^Expressed	.09^*	.02	−.01	−.02	−.03	−.03	−.03	1.00
9. Novelty ^Perceived	.09^**	.14^***	.20^***	.09^*	−.17^***	.18^***	.22^***	−.15^***	1.00
10. Exemplification	.13^***	−.06	−.03	−.08^*	.02	.07⁺	.15^***	.12^***	.11^**	1.00
11. Hours Shown in PL ^a	.49^***	−.03	.01	.003	.09^*	.07⁺	.13^***	−.09^**	.04	.07⁺	1.00
12. News Selections ^a	.89^***	.13^***	.10^**	.11^**	.09^*	.03	.11^**	.08^*	.03	.11^**	.51^***

Note. Cell entries are Pearson’s zero-order correlation coefficients – equivalent to (1) point-biserial correlation coefficients for the relationships between dichotomous and continuous variables (e.g., exemplification & retransmission) and (2) phi coefficients for those between dichotomous variables (e.g., exemplification & the presence of efficacy information). Other variables are not shown here for the sake of brevity. Full correlation matrices are available upon request from the author. “News Selections” and “Hours shown in PL” are identical between the teaser and full-text matrices.

Log-transformed. BHC = bad health conditions. PL = prominent locations.

⁺

p < .10,

p < .05,

^**

p < .01,

^***

p < .001.