Table 3.
Predicting News Selections and Retransmissions
| Ordinary Least Squares Regression | Structural Equation Modeling | |||||
|---|---|---|---|---|---|---|
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| News Selections | News Retransmissions | Retransmissions by Channels | ||||
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| Bivariate | Multiple | Bivariate | Multiple | Social Media | ||
| Efficacy Information Present | .35** (.13) | .34** (.13) | .63*** (.12) | .13* (.06) | .19** (.06) | .002 (.06) |
| Usefulness (Perceived) | −.01 (.12) | .02 (.11) | .99*** (.15) | .50*** (.07) | .66*** (.08) | .22** (.08) |
| Emotional Positivity (Induced) | .29* (.14) | .65** (.22) | .57*** (.12) | .19** (.06) | .17* (.07) | .26*** (.07) |
| Emotional Positivity (Expressed) | .02 (.03) | −.01 (.03) | .09** (.03) | .01 (.01) | .01 (.02) | .01 (.02) |
| Controversiality (Perceived) | .14 (.09) | .25** (.09) | .11 (.09) | −.01 (.05) | −.03 (.06) | .06 (.05) |
| Emotional Evocativeness (Induced) | .74** (.23) | .31 (.20) | .95*** (.23) | .10 (.10) | −.02 (.11) | .34** (.11) |
| Emotional Evocativeness (Expressed) | .23* (.09) | .16* (.08) | .08* (.03) | .02 (.01) | .03+ (.02) | .02 (.02) |
| Novelty (Perceived) Exemplification | −.22+ (.12) | −.23* (.12) | .35** (.14) | .05 (.06) | .17* (.07) | −.16* (.07) |
| .44*** (.12) | .03 (.06) | −.005 (.06) | .12* (.06) | |||
| Diseases (or BHC) Mentioned | −.26* (.11) | −.27* (.11) | ||||
| Positivity (Induced) × Diseases | −.85*** (.25) | |||||
| Hours Shown in Prominent Locations | .48*** (.03) | .44*** (.03) | .48*** (.03) | .04* (.02) | .04* (.02) | .03 (.02) |
| News Selections | .92*** (.02) | .84*** (.02) | .87*** (.02) | .79*** (.02) | ||
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| R2 | .37*** | .86*** | .83*** | .83*** | ||
Note. N = 758 for the multiple regression and structural equation models. Cell entries are unstandardized regression coefficients with standard errors in parentheses. The following variables were log-transformed: news selections, news retransmissions, email-based and social media-based news retransmissions, expressed emotional evocativeness (teaser only), and hours displayed in prominent locations (i.e., editorial cue to news importance). Other predictor variables are not shown here for brevity. Full results are available upon request from the author. Emotional positivity (induced) was mean-centered (the “News Selections” model). All variance inflation factors (VIFs) were smaller than (1) 2.35 for the model predicting news selections (1.81 when the mention of diseases or BHC was effect-coded) and (2) 3.30 (2.08 for the predictors shown in this table) for the models predicting news retransmissions. Missing data were handled with listwise deletion. BHC = bad health conditions.
p < .10,
p < .05,
p < .01,
p < .001.