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. Author manuscript; available in PMC: 2015 Oct 12.
Published in final edited form as: J Health Commun. 2010;15(0 3):60–77. doi: 10.1080/10810730.2010.522694

Table 2.

Stratified logistic regression models by race/ethnicity

Model 1: NH- White OR 95% CI Model 2: Hispanic OR 95% CI Model 3: NH-Black OR 95% CI Model 4: Asian OR 95% CI Model 5: Mixed/Other OR 95% CI
A. Models regressing awareness on demographic and health characteristics
Demographic
Age (ref: 18-34) 1.0 1.0 1.0 1.0 1.0
 35-49 0.97 (0.71,1.31) 1.05 (0.55,2.00) 0.89 (0.41, 1.93) 2.11 (0.53, 8.40) 0.53 (0.18, 1.62)
 50-64 1.02 (0.78,1.34) 0.88 (0.44,1.74) 0.93 (0.47, 1.85) 1.71 (0.48, 6.17) 0.67 (0.15,3.07)
 65-74 0.80 (0.57, 1.12) 1.18 (0.44,3.16) 0.88 (0.35, 2.17) 1.29 (0.17, 9.92) 0.79 (0.17, 3.68)
 75+ 0.62 (0.44, 0.86)** 0.66 (0.15, 2.84) 1.88 (0.66, 5.32) 0.63 (0.01,37.36) 0.44 (0.04, 4.47)
Gender (ref: female) 1.0 1.0 1.0 1.00 1.0
 Male 0.82(0.69,0.97)* 1.45(0.86,2.45) 1.16(0.65,2.09) 1.11 (0.36,3.41) 1.03 (0.34, 3.15)
Education (ref: college 1.0 1.0 1.0 1.00 1.0
 < high school 0.28(0.19,0.40)** 0.68(0.29,1.61) 0.39(0.17,0.90) 1.75 (0.27,11.38) 0.07 (0.01, 0.35) §
 High school 0.45(0.36,0.56) ** 0.47(0.22,1.03) § 0.40(0.21,0.76) § 0.96 (0.15,6.18) 0.54 (0.12, 2.42)
 Some college 0.69(0.56,0.85) ** 0.66(0.30,1.46) 0.85(0.44,1.62) 0.35 (0.11, 1.07) 0.83 (0.22, 3.14)
Mode (ref: RDD) 1.0 1.0 1.0 1.00 1.0
 Mail 1.01(0.84,1.20) 0.47(0.25,0.85)* 0.61(0.35,1.09) 1.84 (0.65, 5.27) 0.57 (0.19, 1.65)
Health characteristics
Activity (ref: inactive) 1.0 1.0 1.0 1.00 1.0
 <150/week 1.36(1.09,1.69)** 1.96 (0.84,4.10) 1.40(0.80,2.48) 2.10 (0.71, 6.18) 2.94 (0.89, 9.75)
 150-300 week 1.73(1.36,2.20)** 1.53 90.67,3.50) 1.71(0.81,3.61) 1.19 (0.23, 6.24) 1.12 (0.26, 4.77)
 >= 300/week 1.40(1.08,1.80)** 0.91 (0.39,2.15) 0.91(0.36,2.28) 1.84 (0.10, 35.14) 2.79 (0.46, 17.06)
Lose weight (ref:no) 1.0 1.0 1.0 1.0 1.0
 Yes 1.08(0.89,1.30) 2.22 (1.26,3.92)** 1.67(1.01,2.76)* 2.09 (0.59, 7.32) 1.11 (0.37,3.32)
Cancer survivor (ref:no) 1.0 1.0 1.0 1.0 1.0
 Yes 1.08(0.87,1.34) 1.04(0.31,3.54) 0.74(0.28,1.93) 4.66 (0.30, 73.30) 0.71 (0.19,2.65)
B. Models regressing awareness on demographic and health characteristics (not shown) and trusted sources of information
Trusted Sources of Informationa,b
Medical (physician) 1.12(0.93,1.35) 1.23(0.81,1.88) 0.95(0.61,1.47) 0.71 (0.31,1.64) 1.82 (0.66,5.03)
Social network 1.18(1.04,1.35)** 1.02(0.65,1.60) 1.29(0.86,1.96) 1.02 (0.43,2.41) 1.89 (0.76,4.68)
Print media 1.39(1.18,1.62)** 1.19(0.74,1.90) 2.13(1.33,3.41)** 1.86 (0.80,4.32) 1.36 (0.58,3.15)
Audio/visual 1.34(1.17,1.53)** 1.36(0.87,2.11) 2.02(1.35,3.04)** 1.95 (0.90,4.21) 1.41 (0.61,3.28)
Organizations 1.34(1.17,1.53)** 1.23(0.81,1.88) 0.95(0.61,1.47) 1.14 (0.44,2.99) 2.75 (1.27,5.96)
*

p<0.05;

**

p<0.01;

§

Significant following modified Bonferroni test of significance with adjusted p-value calculated as 0.05/(number of total comparisons-rank order +1);

a

Scores are based on the following: 4- trust a lot, 3-trust some, 2-trust a little, 1- trust not at all;

b

each trust variable was entered into the model separately, but are presented here together to facilitate within group comparisons