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. Author manuscript; available in PMC: 2015 Oct 15.
Published in final edited form as: J Comput Mediat Commun. 2008 Sep 8;13(4):880–911. doi: 10.1111/j.1083-6101.2008.00423.x

Table 4.

Theoretical Variables N=157

Variable % No % Yes Cohen's Kappa
Does the website have a section for creating breast cancer awareness by providing a definition? 56.1 43.9 94.7
Does the website have a section for creating awareness about the outcomes associated with breast cancer? 58.6 41.4 84.2
Does the website have a section for creating awareness about prevention or early detection of breast cancer? 22.3 77.7 89.47
Does the website have a section for creating awareness about treatments for breast cancer? 42 58 100
Does the website have a section for creating awareness about male breast cancer? 56.1 43.9 94.7
Does the website have a section to move people emotionally? 77.7 23.3 73
In the section meant to move people emotionally does it also reduce this emotion by giving users appropriate action to take? 82.8 17.2 73
Does the website have a section for first person story telling about breast cancer? 64.3 35.7 78.9
Does the website have a section for third person story telling about breast cancer? 77.1 22.9 87
Does the website have a section to explain how the presence of personal habits toward preventing breast cancer affects their social environment? 98.7 1.3 100
Does the website have a section to explain how the absence of habits toward preventing breast cancer affects their social environment? 100 0 100
Does the website have a section to create awareness that one can serve as a positive role model? 97.5 2.5 89.47
Does the website have a section to create awareness that one can serve as a negative role model? 100 100
Does the website have a section to increase social opportunities to act out healthy breast cancer behaviors? 77.7 22.3 89.47
Does the website have a section to increase alternatives to act out healthy breast cancer behaviors? 62.4 37.6 78.9
Does the websites list of alternatives to act out healthy preventative breast cancer behaviors involve the giving of money? 13.4 26.8 100
Does the websites list of alternatives to act out healthy preventative breast cancer behaviors only involve the giving of money? 10.8 14.6 81.25
Does the website have a section to urge users to evaluate their self image with healthly preventative breast cancer habits? 100 0 100
Does the website have a section to urge users to evaluate their self-image without healthy breast cancer habits? 100 0 100
Does the website have a section to show role models for healthy breast cancer behaviors? 78.3 21.7 78.9
Does the website have a section to remove cues for unhealthy breast cancer habits? 100 0 89.47
Does the website have a section to add prompts for healthy breast cancer habits? 91.7 8.3 89.47
Does the website have a section to promote the learning of healthier behaviors that can substitute for problem behaviors? 86 14 84.2
Does the website have a section for providing negative consequences for taking steps in a direction against healthy breast cancer actions? 47.8 52.2 78.9
Does the website have a section for providing positive consequences for taking steps in a direction toward healthy breast cancer actions? 43.9 56.1 89.47
Are users given positive consequences for donating money? 38.9 16.6 87.5
Are users given positive consequences only for donating money? 13.4 3.2 93.75
Does the website have a section to create in users the belief that one can change to healthy behaviors? 82.8 17.2 84.2
Does the website have a section to urge users to commit their belief that one can change to healthy breast cancer behaviors? 100 0 100
Does the website have a section to urge users to act on their belief that one can change to healthy breast cancer behaviors? 84.1 15.9 89.47
Does the section which creates the belief in users that they can change to healthy breast cancer behaviors involve the giving of money? 9.6 7 93.75
Does the section which urges users to act on their belief that one can change to healthy breast cancer behaviors involve the giving of money? 8.3 7.6 93.75
Does the section which urges users to act on their belief that one can change to healthy breast cancer behaviors only involve the giving of money? 1.9 5.1 100
Does the website have a section to convey that important significant other(s) think the user should engage in healthy breast cancer behaviors? 97.5 2.5 94.7
Does the website have a section to convey to users that they have the ability to overcome obstacles in order to perform healthy breast cancer behaviors? 93.6 6.4 89.47
Does the website create awareness that diagnosis of breast cancer is likely for users by giving risk statistics? 28 72 84.2
Does the website create awareness that there are serious negative consequences for those who are diagnosed with breast cancer? 41.4 58.6 94.7
Does the website have a section that gives information on the effectiveness of certain behaviors to avert the threat of breast cancer? 75.2 24.8 84.2
Does the website have a section for the purpose of providing social therapy occurring in communication networks, operating for the purpose of helping people to cope with incongruities? 52.2 47.8 78.9
Does the website have a section for the purpose of providing general social therapy occurring in communication networks operating for the purpose of helping people to cope with incongruities? 77.7 22.3 94.7
Does the website have a section to inform users about anything that increases a person's chances of getting breast cancer? 39.5 60.5 89.47
Does the website have a section to inform users about anything in the environment that increases a person's chances of getting breast cancer? 69.4 30.6 94.7
Does the website have a section to inform users about breast cancer diagnosis? 70.7 29.3 89.47
Does the website have a section to inform user about breast cancer scares? 68.8 31.2 78.9
Does the website have a section to inform user about breast cancer treatment? 53.5 46.5 89.47
Does the website have a section to inform users about the monetary costs associated with breast cancer? 89.8 10.2 84.2
Does the website have a section to inform users about the benefits of breast cancer treatment? 72.6 27.4 89.47
Does the website have a section to inform users about the risks of breast cancer treatment? 72 28 89.47
Does the website have a section to define breast cancer terms? 70.7 29.3 84.2
Does the website's source have a title that warrants credibility?* 28.6 71.4 94.7
Does the website's source use language that warrants credibility?* 19 81 89.47
Does the website's source have an education that warrants credibility?* 26.2 73.8 94.7
Does the website's source have professional training that warrants credibility?* 23.8 76.2 94.7
Does the source appear to argue against their own interest?* 100 0 100
Does the source maintain a consistent view that warrants trust?* 3.6 96.4 89.47
Does the website's source take a surprising stand that warrants trust?* 100 0 100
Does the website have chats? 92.4 7.6 93
Does the website have surveys? 86 14 93
Does the website have games? 96.2 3.8 93
Does the website have message boards? 83.4 16.6 84.2
Does the website have any other additional interactive elements? 77.1 22.9 81
Is the website useable for users who read more than one language? 70.1 29.9 93
Is the website useable for users from various literacy levels? 77.1 22.9 97
Does the website contain certain devices specifically for users with disabilities? 99.4 0.6 100
Does the website have a section which applies to users from a variety of age groups? 83.4 16.6 81
Does the website have a section which applies to users of more than one ethnicity? 86 14 81
Does the website have information about the conclusions of credible studies that have been done in the field of breast cancer research? 30.6 69.4 93
Does the website make use of statistics? 15.3 84.7 87
Does the website have a section with information regarding topics of interest to the users which it targets? 100 0 100
Does the website combat any misconceptions its target audience may have about breast cancer? 80.9 19.1 93
Does the website employ breast cancer advocates from their target community for assistance in addressing topics of interest? 59.2 40.8 87
Does the website give users specific steps to complete in order to perform healthy preventative breast cancer behaviors? 71.3 28.7 81
Does the website ask for donations? 48.4 51.6 93.75
*

N = 84, only completed if the website had an individual author to assess credibility for.