Table 2.

Examples of emotional and companionship support reported on BlueBoard.

Emotional and companionship support	Examples
Kindness	“You're another special presence on this board. A silent sufferer who has so many kind and loving words for others” [Participant #11].
Caring	“Just as [BlueBoard member] above said, we care what happens to you, even though it's virtual friendship doesn't mean we don't care because we do” [Participant #8].
Comfort	“Thanks for that - yes I did read (and take comfort) from the other post you mentioned” [Participant #25]. “oooo nice cuddle, thanks :)” [Participant #7].
Warmth	“I love that when there is a new member intro, [Member 1] and [Member 2] are usually the first to welcome them in the warmest way!” [Participant #7].
Understanding	“Welcome [new BlueBoard member], you'll find lots of support understanding and advice on offer here on BB. Good on you for joining, not always an easy thing to do, but you've done it” [Participant #8].
Encouragement	“You have no idea how much encouragement you've given me, as a sufferer of this stinking illness” [Participant #11].
Self-esteem support	“Dear [lists 7 BlueBoard members] and all who read this post, I thank you for all the compliments and or feedback” [Participant #26].
Friendship	“You will find virtual friendships of all kinds here, you sound like you have plenty of experience to draw from. You will find plenty of us with similar stories of isolating ourselves for all sorts of reasons” [Participant #8].