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. Author manuscript; available in PMC: 2016 Sep 1.
Published in final edited form as: J Cancer Educ. 2016 Sep;31(3):602–604. doi: 10.1007/s13187-015-0830-3

Table 1.

Performance and cost by type of YouTube advertisement, Centers for Disease Control and Prevention’s Inside Knowledge: Get the Facts About Gynecologic Cancer campaign, July 2012–November 2013

Advertisement type Impressionsa Viewsb View-through
ratec (%)		 Cost per
viewd ($)		 Video completion
ratee (%)
Pre-roll videos 9,216,056 1,620,341 17.6 0.09 17.0
Keyword-targeted listings 15,322,437 59,766 0.4 0.31 44.4
Total 24,538,493 1,680,107 6.8 0.10 18.0
a

Impressions refers to the number of times that pre-roll videos played automatically or the number of times that keyword-targeted listings appeared

b

Views refers to the number of times pre-roll videos were viewed for longer than the mandatory 5 s or the number of times that users initiated playing videos in keyword-targeted listings

c

View-through rate refers to the number of views divided by the number of impressions

d

Cost-per-view refers to sponsorship cost divided by number of views

e

Video completion rate refers to the number of views in which the video played completely divided by the total number of views