Table 5.

Perceived effectiveness of pictorial health warnings as compared to text-only warnings

	Non- Smoke		Smoker		Total		P-value
Effectiveness of pictorial health warning	767		593
	N	%	N	%	N	%
a. In making you think of the health risk of smoking	669	87.3	458	77.2	1127	82.9	<.001
b. In conveying potential health effect of smoking effectively?	659	86.1	448	75.5	1107	81.5	<.001
c. In increasing and reinforcing awareness of the negative health effect of smoking?	629	83.0	450	76.1	1079	80.0	.008
d. In aiding memorability of the health effects?	631	82.5	442	74.5	1073	79.0	.001
e. In arousing fear of smoking	616	80.5	434	73.2	1050	77.3	.004
f. In encouraging smokers to quit?	419	54.8	334	58.2	763	56.3	.370
g. In encouraging smokers in general to think about their smoking habit?	546	71.5	394	66.8	940	69.4	.163