Table 3.

Self‐reported most important methods for learning about the study stratified by participant completion outcome (N = 258)

Recruitment method:	N	Most important recruitment method among participants who completed study	Completed study	Ineligible	Declined before consent or data collection
		Column %		Row %
Referral by participants*	102	39.8	80.4	9.8	9.8
Referral by community agencies/activities†	71	30.6	88.7	4.2	7.0
Word‐of‐mouth‡	56	17.5	64.3	19.6	16.1
Marketing promotion§	29	12.1	86.2	13.8	0.0
Total	258	100	79.8	10.95	9.3

*Referral by participants includes participants who learned about the study via another participant within their social network (friend, coworker, or family member).

†Referral by community agencies/activities includes participants who learned about the study directly via a community agency (i.e., The Los Angeles Urban League, Healthy African American Families, local Latino churches), community meetings/councils, classes, churches, or town hall meetings.

‡Word‐of‐mouth includes participants who learned about the study via a secondary or other source that is not a participant.

§Marketing promotion includes indirect recruitment methods which are delivered without specific awareness of who might receive the recruitment information (e.g., use of flyers and listening to local community radio broadcast, e.g., Good News Radio Magazine [43]) as distinct from methods specifically targeting individuals.