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. Author manuscript; available in PMC: 2016 Feb 1.
Published in final edited form as: Health Commun. 2015 Aug 12;31(2):207–216. doi: 10.1080/10410236.2014.944332

Table 2.

Predicting media type, Chinese and Koreand

Chinese (n=451) Korean (n=403)

Print Mediae Radio Television Internet Print Mediae Radio Television Internet

OR (95% CI) OR (95% CI) OR (95% CI) OR (95% CI) OR (95% CI) OR (95% CI) OR (95% CI) OR (95% CI)
Gender (Male)
    Female 1.5 (0.8-2.7) 1.2 (0.8-1.9) 1.9 (1.2-2.9)b 0.8 (0.5-1.3) 1.3 (0.8-2.1) 0.7 (0.4-1.1) 1.2 (0.8-1.9) 0.8 (0.5-1.3)
Age (18-44)
    45-54 4.5 (1.0-20.2)a 3.4 (1.6-6.9)b 1.1 (0.6-2.2) 0.5 (0.2-1.0) 2.0 (1.0-4.1) 1.5 (0.8-2.6) 1.0 (0.6-1.8) 0.8 (0.4-1.4)
    55+ 2.3 (0.8-6.5) 3.2 (1.7-6.2)c 0.8 (0.4-1.5) 0.2 (0.1-0.4)c 2.8 (1.3-5.8)b 3.2 (1.7-5.8)c 3.8 (1.9-7.8)c 0.3 (0.2-0.6)c
Insurance (Insured)
    Uninsured 0.5 (0.3-0.9)a 0.7 (0.4-1.0) 0.6 (0.4-0.9)b 0.6 (0.4-1.0)a 1.1 (0.6-1.8) 1.0 (0.6-1.7) 0.9 (0.6-1.4) 0.8 (0.5-1.3)
Years in U.S. (<10 years)
    ≥10 years 1.1 (0.6-2.1) 2.2 (1.4-3.5)b 1.2 (0.8-1.8) 0.6 (0.4-1.0) 1.5 (0.8-2.6) 2.2 (1.2-4.0)b 1.3 (0.8-2.3) 0.3 (0.2-0.6)c
Education (≤ High school)
    ≥ College 0.7 (0.3-1.5) 0.8 (0.5-1.5) 1.4 (0.8-2.6) 2.8 (1.6-5.0)c 1.1 (0.6-2.0) 0.8 (0.5-1.3) 0.9 (0.5-1.6) 2.4 (1.4-4.0)b
English Fluency (≥Very well)
    ≤Well 0.4 (0.2-1.1) 1.8 (0.9-3.4) 0.4 (0.2-0.8)b 0.5 (0.3-1.0) 0.7 (0.4-1.5) 2.3 (1.1-4.8)a 1.1 (0.5-2.1) 0.6 (0.3-1.2)
Income (≥ 20k)
    Do not know 1.0 (0.5-2.1) 1.6 (0.9-2.8) 1.3 (0.7-2.2) 0.7 (0.4-1.3) 0.8 (0.4-1.5) 0.8 (0.4-1.5) 0.7 (0.4-1.3) 0.8 (0.4-1.5)
    < 20k 1.1 (0.5-2.1) 1.1 (0.6-1.8) 1.4 (0.8-2.2) 0.5 (0.3-0.9)a 0.8 (0.3-1.7) 0.5 (0.2-1.0)a 0.9 (0.4-1.9) 1.1 (0.5-2.3)
Marital Status (Not married)
    Married 1.4 (0.8-2.5) 1.4 (0.9-2.2) 1.3 (0.8-2.1) 0.6 (0.4-0.9)a 1.4 (0.8-2.4) 1.4 (0.8-2.5) 1.1 (0.6-1.9) 1.1 (0.6-2.0)
Self-Reported Health (Fair/Poor)
    Excellent/Good 0.8 (0.5-1.5) 1.1 (0.7-1.7) 1.0 (0.6-1.5) 1.4 (0.8-2.2) 0.9 (0.5-1.5) 1.1 (0.7-1.7) 0.9 (0.6-1.4) 1.7 (1.1-2.7)a
a

p<0.05

b

p<0.05

c

p<0.05

d

Reference groups in parentheses

e

Print media includes newspapers, magazines, and/or journals