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. Author manuscript; available in PMC: 2016 Jul 1.
Published in final edited form as: Tob Regul Sci. 2015 Jul 1;1(2):175–185. doi: 10.18001/TRS.1.2.7

Table 1. Product Advertisements and Post-advertisement Survey Items from the Ohio Health Warning Label (OHWL) Study.

Product Brand Post-advertisement Survey Item Response Categories
USB Drive iFlashDrive I feel confident using technology. 1-10 scale from strongly agree
to strongly disagree
Orange Juice Tropiciana There is at least one full serving of fruit in 100%
juice.		 1-10 scale from strongly agree
to strongly disagree
Macaroni and
Cheese 		Kraft This product is a healthy choice for my family. 1-10 scale from strongly agree
to strongly disagree
Cigarettes American Spirit I am craving a cigarette right now. 1-10 scale from strongly agree
to strongly disagree
Energy Drink 5 hour energy This product is a safe way to boost my energy. 1-10 scale from strongly agree
to strongly disagree
Alcohol Jose Cuervo This advertisement is meant for people who are…? <18, 18-20, 21+ years old