Table 4. Percentage of Any Unaided Recall of Graphic Warning Label Elements by Condition from the Ohio Health Warning Label (OHWL) Study.
| OHWL study (N = 298) | Control (N = 103) |
20% (N = 97) |
33% (N = 98) |
p-value |
|---|---|---|---|---|
| Any warning label recall (N) | 31% (32) | 63% (61) | 56% (55) | < .01 |
| Any text element recall (N) | 16% (16) | 27% (26) | 20% (20) | 0.15 |
| Any graphic image recall (N) a | -- | 40% (39) | 39% (38) | 0.84 |
| Quit line recall (N) a | -- | 6% (6) | 4% (4) | 0.51 |
Note.
Shaded boxes indicate p < .05
a
These comparisons include only individuals in the intervention conditions who viewed the graphic warning elements