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. Author manuscript; available in PMC: 2016 Nov 1.
Published in final edited form as: J Subst Use. 2015 Oct 12;20(6):430–438. doi: 10.3109/14659891.2014.942402

Table 1.

Top 25 brands of alcoholic beverages among underage drinkers by age.

13–15 16–18 19–20
Rank Brand Consumption
Prevalencea
Standard
Errorb
Brand Consumption
Prevalencea
Standard
Errorb
Brand Consumption
Prevalencea
Standard
Errorb
#1 Bud Light 30.7% 6.1% Bud Light 24.6% 2.9% Bud Light 29.7% 3.8%
#2 Heineken 17.7% 5.6% Coors Light 12.5% 2.2% Smirnoff Malt Beverages 23.5% 3.6%
#3 Budweiser 14.3% 4.2% Mikes 12.2% 2.3% Smirnoff Vodkas 16.9% 3.2%
#4 Corona Extra 12.2% 4.9% Budweiser 11.9% 2.0% Jack Daniels Whiskeys 16.8% 3.3%
#5 Mikes 10.9% 3.5% Smirnoff Malt Beverages 10.5% 2.1% Budweiser 16.7% 3.2%
#6 Captain Morgan Rums 9.1% 3.5% Corona Extra 9.9% 2.0% Coors Light 14.7% 3.1%
#7 Smirnoff Malt Beverages 8.5% 3.6% Smirnoff Vodkas 9.6% 1.8% Absolut Vodkas 13.9% 3.0%
#8 Baileys Irish Cream 7.9% 4.0% Captain Morgan Rums 7.5% 1.4% Bacardi Rums 12.8% 2.7%
#9 Dailys Cocktails 7.9% 3.8% Heineken 7.4% 1.6% Captain Morgan Rums 12..8% 2.8%
#10 E&J Gallo Brandy 6.8% 3.7% Jose Cuervo Tequilas 7.4% 1.6% Corona Extra 12.1% 2.5%
#11 Blue Moon 6.8% 3.4% Miller Lite 6.6% 1.7% Blue Moon 10.4% 2.5%
#12 Tecate 6.3% 3.2% Absolut Vodkas 6.6% 1.6% Bacardi Malt Beverages 10.1% 2.6%
#13 Jack Daniels Whiskeys 5.8% 2.3% Bacardi Rums 6.4% 1.3% Heineken 9.8% 2.5%
#14 Bud Select 5.8% 3.5% Bacardi Malt Beverages 6.1% 2.3% Mikes 9.8% 2.2%
#15 Four Loko 5.3% 2.8% UV Vodkas 5.8% 1.7% Jose Cuervo Tequilas 9.3% 2.4%
#16 Bacardi Malt Beverages 5.0% 2.5% Jack Daniels Whiskeys 5.8% 1.3% Miller Lite 8.8% 2.2%
#17 Corona Extra Light 4.8% 3.0% Blue Moon 5.5% 1.7% Grey Goose Vodkas 8.5% 2.5%
#18 Hennessy Cognacs 4.8% 3.2% Four Loko 5.5% 1.4% Malibu Rum 7.8% 2.2%
#19 Yellowtail Wines 4.6% 2.3% Malibu Rum 5.5% 1.7% 1800 Tequilas 7.7% 2.4%
#20 Icebox Cocktails 4.5% 3.2% Bartles and Jaymes 5.3% 1.5% Circoc Vodkas 7.7% 2.5%
#21 Bells Beer 4.5% 3.2% Patron Tequila 5.1% 1.8% Keystone Light 7.4% 2.3%
#22 Jack Daniels Cocktails 4.4% 1.8% Grey Goose Vodkas 5.1% 1.5% Hennessy Cognacs 7.4% 2.5%
#23 Skyy Vodkas 4.3% 2.5% Keystone Light 5.0% 1.3% Patron Tequilas 6.8% 1.9%
#24 Absolut Vodkas 4.2% 2.3% Captain Morgan Cocktails 5.0% 1.3% Four Loko 6.7% 1.6%
#25 Bartles and Jaymes 4.2% 2.4% Corona Extra Light 4.9% 1.6% Baileys Irish Cream 6.4% 2.1%
a

Consumption prevalence is the proportion of youth drinkers who reported consuming the brand during the past 30 days.

b

Standard error of the consumption prevalence (standard deviation of the sample’s estimate of the prevalence of a brand’s consumption in the population).