Table 2.
Top 25 brands of alcoholic beverages among underage drinkers by gender.
| Male | Female | |||||
|---|---|---|---|---|---|---|
| Rank | Brand | Consumption Prevalencea | Standard Errorb | Brand | Consumption Prevalencea | Standard Errorb |
| #1 | Bud Light | 28.1% | 3.4% | Bud Light | 27.7% | 3.2% |
| #2 | Budweiser | 17.0% | 2.8% | Smirnoff Malt Beverages | 22.7% | 3.1% |
| #3 | Jack Daniels Whiskeys | 14.2% | 3.0% | Mikes | 14.4% | 2.3% |
| #4 | Coors Light | 13.7% | 2.7% | Smirnoff Vodkas | 13.3% | 2.4% |
| #5 | Heineken | 13.2% | 2.7% | Budweiser | 12.2% | 2.5% |
| #6 | Captain Morgan Rums | 13.1% | 2.7% | Coors Light | 11.7% | 2.5% |
| #7 | Smirnoff Vodkas | 12.2% | 2.7% | Absolut Vodkas | 11.3% | 2.5% |
| #8 | Smirnoff Malt Beverages | 11.6% | 2.7% | Corona Extra | 11.2% | 2.2% |
| #9 | Corona Extra | 11.3% | 2.2% | Bacardi Malt Beverages | 10.3% | 2.1% |
| #10 | Blue Moon | 10.2% | 2.4% | Jose Cuervo Tequilas | 9.5% | 2.1% |
| #11 | Grey Goose Vodkas | 9.8% | 2.6% | Bacardi Rums | 9.4% | 1.7% |
| #12 | Bacardi Rums | 9.2% | 2.4% | Jack Daniels Whiskeys | 8.6% | 2.1% |
| #13 | Absolut Vodkas | 8.9% | 2.3% | Bartles and Jaymes Wine Cooler and Malt Beverages | 8.1% | 2.1% |
| #14 | Keystone Light | 8.4% | 2.3% | Four Loko | 7.8% | 1.7% |
| #15 | Hennessy Cognacs | 8.2% | 2.6% | Miller Lite | 7.6% | 1.6% |
| #16 | Ciroc Vodkas | 8.1% | 2.6% | Captain Morgan Rums | 7.5% | 1.7% |
| #17 | Miller Lite | 7.3% | 2.1% | Malibu Rums | 6.8% | 2.0% |
| #18 | Mikes | 7.3% | 7.3% | Heineken | 6.0% | 1.4% |
| #19 | Patron Tequilas | 7.1% | 2.0% | UV Vodkas | 5.7% | 1.6% |
| #20 | Jose Cuervo Tequilas | 6.5% | 1.9% | Barefoot Wines | 5.5% | 1.6% |
| #21 | 1800 Tequilas | 6.2% | 2.0% | Corona Extra Light | 5.3% | 1.4% |
| #22 | Bacardi Malt Beverages | 5.8% | 5.8% | Baileys Irish Cream Liqueurs | 5.3% | 1.6% |
| #23 | Malibu Rum | 5.8% | 1.7% | Seagrams Flavored Malt Beverages | 4.9% | 1.3% |
| #24 | Busch Light | 5.6% | 1.6% | Burnetts Vodka | 4.6% | 1.8% |
| #25 | Crown Royal Whiskey | 5.5% | 2.0% | 1800 Margaritas and Cocktails | 4.2% | 1.7% |
a
Consumption prevalence is the proportion of youth drinkers who reported consuming the brand during the past 30 days.
b
Standard error of the consumption prevalence (standard deviation of the sample’s estimate of the prevalence of a brand’s consumption in the population).